G-Shock has never shied away from collaborations with other prominent brands, and for their latest effort the Casio watch line is teaming up with Ciroc Vodka for a Breathalyzer Watch this summer season.
In attempt to steer people away from driving while intoxicated, the watch will feature a fully functional breathalyzer on the side (where the stopwatch would normally be), and will display the user’s blood alcohol level right on the face of the watch. It’s a great concept considering many of us never leave home without our watch anyway. The rugged timepiece will be offered up in three colorways, and is expect to start popping up at select Casio G-Shock retailers on August 2nd of this year. Drink responsibly.
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