Nike officially kicked off their ‘Be True’ campaign nearly 30 years ago. Although the brand put things on pause for a period of time since its inception in 1985, the campaign returned with a stellar sneaker pack during 2012, and the Swoosh is back at it again for the new year.
Presenting the Nike #BeTrue 2013 Collection. While the pack does include a few sneaker silhouettes (Nike Free 5.0 EXT SP and Solarsoft sandal), there are also two other components including graphic tees (Dri-Fit available) for both men and women along with an iPhone 5 case. The footwear and apparel from the collection sports a vibrant rainbow pattern, and all of the profits generated from these items will be donated directly to the LGBT Sports Coalition. The Nike #BeTrue Collection is currently available on the Nike online store.
